Anyone who’s spent a minute on social media in the past decade has seen the phrase #selfcare. Whether that concept takes the form of using a meditation app, going on a news diet, or a last-minute bailing on plans, online media has of late taken an approach that is centered around one’s personal interests and betterment.
It’s the environment that allowed Buzzfeed’s “which 90s alt-rock grrl are you”-style quizzes (Shirley Manson took it and didn’t get herself) to rise through the web traffic ranks, and where big ideas on how to live your best life exploded in popularity as TED Talks.
Did venture capital parallel this inspirational, feel-good zeitgeist?
For the first piece in our new column for asset management publication ValueWalk, we take a look at some of the more memorable startups of the decade — Theranos, Juicero, and WeWork — and peer at them through the lens of #selfcare. Did the call of some better version of self and society influence how funding and venture capital got distributed over the past decade?
Get more of our thoughts on $700 juice packet squeezers and so-called “physical social networks” here.