What makes a thought leader? To answer this question, we need to address what makes for quality thought leadership. In effect, it’s telling the story of your company and why your company matters.
If that seems rather heady, let us break it down for you. In this episode of Tech Qualified, a podcast headed by the folks at content development agency Motion, Carol Lin Vieira, our Partner, corporate marketing and communications, and Anne Szustek Talbot, our VP of Content, break down some key points on how to craft a winning thought leadership strategy for your brand:
- Marketers struggle to create a lot of content and miss opportunities to repurpose content.
- What is thought leadership in the context of a tech company?
- How can you justify long-term content plays versus short-term lead generation activities?
- How should someone measure the success of thought leadership pieces?
- What resources are valuable for keeping up with B2B tech marketing?
Learn more on thought leadership on our episode of Tech Qualified.