by Carol Lin Vieira, partner, marketing and communications, BX3

Startup founders, especially when first stepping out, often shoulder the mantle of being jack of all trades, master of none. They are stretched in a dozen different directions each week, perfecting their product, acquiring customers and — hopefully — securing the…
by Carol Lin Vieira, partner, marketing and communications, BX3

A recent Quartz headline sums it up nicely: “ As the rest of the economy sinks under COVID-19, most startups are doing just fine.” With funding roaring back, venture capital meetings have shifted from in-person to online conversations, making a new…
by Adnan Akhand, partner, accounting services, BX3
Generally speaking, entrepreneurs launch businesses with the goal of the business breaking into the black at some point. …

by Anne Szustek Talbot, VP of Content, BX3
There’s an adage among journalists, writers, and generally any other creatives who tend to do things with words: write about what you know. While subject-area knowledge certainly helps when writing for, say, a medical drama script team, at the same time, writers…
by Anne Szustek Talbot, VP of Content, BX3

If there is any character trait of which journalists could be rightly accused, it’s of being cynical.
A reporter would be remiss not to prod a potential news source with enough follow-up questions to make the on-site public relations rep squirm and…
by Anne Szustek Talbot, VP of Content, BX3

Merchant cash advances (MCAs): They’re a form of non-bank lending that, while a simple mechanism, can offer a big payoff for both small-business recipients and investors alike. MCAs are structured as a lump sum payment to a business in exchange for an…
by Jay Arcata, partner, client operations, BX3

“When the Levee Breaks,” originally recorded in 1929 by country blues artists Kansas Joe McCoy and Memphis Minnie, is among Led Zeppelin’s heaviest-hitting recordings. The vocals start out with the line, “If it keeps on rainin’, levee’s goin’ to break.” While the US…

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